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  • LA REFA



    • La Refa is a health driven brand  with the mision of ending famine through accesible products for kids to have at lunch like a protein shake which gives you enough energy as eating eggs, the brand also developed a peanut butter cookie and a chocolate brownie.

    The logo is looking to express the joy of having a good health and also represents the children in reflection of the mision of the project.

    I had to do an easy design proposal for the healthy cookies and brownies box. Since the project is meant to be for kids I made a few stickers with some characters inspired by the flavors of the products (peanut butter and chocolate) with some aspirational and inspiring personalities like sportsy and cool, and that way it became easy to elaborate and give a unique look to each box.


    SERVICES


    New Branding
    Packaging





                                   


    Contact me for working together!  
















    ABOUT

    I’m Giancarlo Robelo, a visual commmunicator based in Guatemala City. I am looking to explore honest design projects that are not predictable, speak for themselves and reflect a positive and differential aesthetic through a strategy that must be aligned with the visual culture to which it is addressed to and with the vision or goals of the project. Let’s say it’s experimental but functional design.
    SERVICES

    Brand Identity
    Illustration
    Art Direction
    Brand Strategy
    Animation
    Packaging
    Social Design & Strategy
    3D design
    Editorial
    Web (front end)         CONTACT

    Available for commisions and collaborations. Get in touch!
    iskry.sveteal@gmail.com